Profile: John Ashton
Skills: Content and copywriter, journalist, author and founder of Write Arm.
I've been writing off and online for 16 years, and this year founded the agency Write Arm. At my happiest culling jargon, I specialise in making the complex comprehensible and the lacklustre lively. I make no assumptions about readers, except that they have more intelligence than time or patience. My work has been condemned by David Cameron, so I guess I'm doing something right.