Profile: Paul Silver
Skills: ColdFusion, PHP, Google Adwords, Google Penalty Recovery, Google Mini & Search Appliance
I have been freelancing since November 2003, writing code and carrying out search engine promotion work for a range of small and medium sized companies in Brighton, London and the Midlands. Prior to my freelance career I was a senior web developer for a Brighton based web company for two years, and before that a web developer for an international recruitment company and several smaller clients.
My main languages are ColdFusion and PHP. I started with ColdFusion back in version 4.5 and have experience up to v10, and recently have been using the open source alternative Railo for some of my personal projects. Using CF I've built several recruitment sites, including a portal for law jobs.
I've been working with PHP since 2003 and have written a range of sites using it to do the back-end work, including several recruitment websites, a photo sharing site, gallery sites for artists, and a range of e-commerce sites. Currently I'm re-building a large e-commerce site using the Laravel framework.
I have done a lot of work with Google Search Appliances, first for the p2b project, helping implement a search engine for Brighton and Hove (sadly this has since lost funding), and then for a local education project (also lacking funding due to changes at the Government level), and for a range of smaller clients and agencies in Europe and America.
Google Adwords and Bing Ads management
I handle Adwords and Bing Ads Pay Per Click (PPC) advertising for a handful of clients. This involves: keyword research, writing adverts, split testing and tracking results, advising on landing page design, helping with Google Analytics setup, remarketing, setting up extensions to campaigns, and lots of other detail work and analysis. Currently I handle £500,000 annual spend.
I can help companies with their Adwords accounts on a review and advice basis, or with ongoing monthly work.
Google Penalty Recovery
If you have been penalised by Google, either you have received a message in Google Webmaster Tools, or you have seen a sudden drop in traffic from Google and you can no longer be found in the search results, I can help you remedy the situation. This generally involves a combination of:
- Analysis to track down the issue(s) causing the penalty
- Fixing any problems on your website
- Contacting people linking to your website in ways Google does not like
- Using Google's 'disavow' system to remove links where required
- Writing reinclusion request reports
I've helped four clients back from Google penalties ranging from the mild (only certain results affected) to the major (complete removal from Google's results.)
Examples of my work
Facelift Access Hire - I took on this existing ColdFusion website in 2005 and have added many sections and features for administration, and shifted them from using MS Access to store their data to MS SQL Server. I also manage their large Google Adwords campaign and help them send monthly e-mail newsletters using Mailchimp.
Nicklin Builders - a small site for a local building firm. I converted the Photoshop designs in to HTML & CSS pages, and integrated in the Perch Content Management System (CMS) to allow the client to update the website themselves with the minimum of hassle.
Brighton University redesign - I helped the University's web team roll out the redesigns by Nigel Gordijk across approx. 1,500 static pages which are usually administered using Dreamweaver. The roll out used both Dreamweaver and a set of customised PHP scripts which re-wrote chunks of HTML to make the new design possible.
Kingswood Law - I helped create an online calculator which works out when you can retire based on your earnings, investments and requirements. I converted their Excel-based calculator in to PHP & MySQL, with some additions and changes. You can try the calculator by signing up for free on their website.
G2 Legal - I wrote the ColdFusion code behind this law recruitment site in 2001 and have helped them make various changes over the years, including implementing five complete re-designs.
SpiderTest is a utility I have written to show people any problems their web pages might have from the perspective of a search engine spider. If you give it the address of a web page, it will tell you anything on that page that needs fixing to allow it to be spidered easily.
I'm the organiser of the Brighton Farm networking evenings, since mid-2003. I've also have given talks and been part of discussion panels on freelancing for the University of Sussex Enterprise Thursdays, Wired Sussex Job Fairs (2009 and 2010), and Worthing Digital (2012 - Being a Successful Freelancer)